The Deep Dive
We think about digital marketing and design...a lot. Jump in and join us.
A Guide to Facebook Ad Placements and Formats
February 23, 2020
Confused by the countless options for placements, formats, and objectives for Facebook and Instagram ads? Allow us to demystify.
How to Choose the Right Email Platform
January 21, 2020
One of the most effective channels of marketing communication, email is likely essential to your business. As we like to say around here, it’s direct, action-oriented, and measurable, and provides a clear window into the preferences and desires of your actual customers.
Which Website Platform Is Best for You?
December 13, 2019
The internet is a rapidly shapeshifting place, with new technologies quickly emerging, pivoting, or falling out of favor all the time. With that comes a plethora of options to face when the time comes to build or revamp your web presence. It can be overwhelming.
Why Digital Marketing Is Recession-Proof
August 22, 2019
If you keep your ear to the ground on financial and business news like we do, you’ve likely been watching the recent flurry of headlines with more than a little dread. What’s going on with the 800-point drop in the Dow? Is a recession coming? What’s up with the “crazy inverted yield curve”?
5 Essential A/B Tests for Email Marketing
July 10, 2019
The data to be gleaned from email marketing is powerful and practically endless. Your email channel is your direct window into your actual audience of real customers—what do they respond to, what inspires them, what bores them? What do they WANT? (And...do they like emojis?)
How to Boost Conversions with Social Proof
May 31, 2019
Learn why social proof is so darn powerful—and how it can help your marketing.
The Benefits of Using Google’s Smart Shopping Campaigns
March 25, 2019
Smart Shopping allows you to supplement your classic Google Shopping ads, which are shown based on a combination of on-page copy, Merchant Feed data, and more.
Three Ways to Use Custom Fonts in Squarespace
February 20, 2019
Behold, the three most common ways to upload custom fonts to Squarespace.
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