The Goal

Love Adorned approached Good & Gold with the goal of increasing their online sales, communicating their brand values to a digital audience while building their virtual store into a viable complement to their brick-and-mortar locations.

The Strategy

We developed a multi-pronged strategy to drive direct sales through SEO, Social Advertising, and SEM. With social ads, we aimed to attract new users through a mix of lifestyle ads and product-specific campaigns, along with time-limited promotions, while converting many users through dynamic retargeting ads, serving relevant products to those who had previously visited the website.
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Meanwhile, we focused on high-intent searchers for SEM, whether for overall offerings and values or for specific products, which were separated into carefully curated cost categories on both Search and Shopping.
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Finally, our organic search strategy centered around creating a strong technical foundation while promoting product categories and specific designers, leading to a strong increase in impressions, clicks, and revenue.